About Us

SHIFT is one of the leading Consumer Electronics and Lifestyle distribution companies in the region. With almost 100 qualified professionals and 50+ brands in its portfolio, SHIFT focuses on pure value-added distribution reaching more than 100 retail chains across the Middle East. SHIFT has the local and regional experience to deliver an unparalleled level of service, support, logistics and competitive pricing to the marketplace.

We service all business sectors including wholesalers, small and medium retailers, value-added resellers, power retailers and corporate resellers. Shift’s rapid expansion and commitment to service excellence has positioned it as the market leader in the region and a favorite source of products